MemberApril 22, 2021 at 12:01 am
Where is your business located?
Okay, so YOU know where you are located…but, do potential clients when they get to your web site?
Oh, you THINK your location is listed on your web site, but…IS IT??
Can you go to your site, right now and…when you get to every page (oh, GESH & at least on the Contact page!) figure out where you are located, if you didn’t know?
I am regularly amazed, confused….dumbfounded!!, by the # of designers who spend time, $ & effort to build pretty nice web sites – except, they NEVER list the area they serve. I just came across one today (which prompted this post): KBKDesigns.net I challenge you – can you find where she is located? I figured out she is based in PA – but, I could not figd where & PA is a big state. (I know this, as I lived there for many years.)
This post is to remind you to look at your web site with fresh eyes.
AdministratorApril 23, 2021 at 4:00 am
You’ve raised a wonderful point; given that kitchen and bath design can be such a location-centric service, it is critical to communicate the geographic area that you serve as a designer.
One of the best ways to do that is to have location content on your website which not only speaks directly to prospective customers but which can also help to boost search engine rankings to position the designer as a local expert. I would recommend that designers seek to get represented in local press and websites like chambers of commerce which can further reinforce local expertise and boost search engine rankings via any links generated.
The example site you shared certainly seems to have gone to intentional or inadvertent lengths to obscure their location; even researching their domain does not reveal their location. The lone PA reference is the only clue.
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